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About

Aaron Russell

Developer – Leeds, UK

Developer, technical lead, and product builder

I’m a software developer in Leeds, UK, with hands-on experience building and leading web products across Angular, Firebase, Node.js, Contentful, Astro, and Cloudflare. I care about systems that are understandable in production: clear architecture, accessible interfaces, useful tests, sensible performance budgets, and delivery workflows that do not become a second product.

Developer - Leeds, UK

Role: Director - Russell Tech Limited

Based in:

Russell Tech Limited and Pit Crew

Through Russell Tech Limited, I turn product ideas into maintainable software and practical delivery systems. My current indie product is Pit Crew, a fantasy motorsport application that brings together product design, Angular, Firebase, data modelling, performance, and the less glamorous operational work needed to ship a real service.

Read the Pit Crew build case study.

What this blog covers

This is my working notebook for Astro and Cloudflare, Angular and Firebase, Contentful publishing, AI-assisted development, performance and technical SEO, and the trade-offs involved in building indie products. Posts are strongest when they include the decision, the implementation, what failed, and what I would change next time.

Start with the Astro and Cloudflare, Angular and Firebase, or performance and SEO reading paths.